Minor Marketing-Marketing Insights & Innovation Minor
Marketing-Marketing Insights & Innovation Minor
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 311 | Marketing Principles and Problems * | 3 |
| MKTG 317 | New Product Planning and Commercialization | 3 |
| MKTG 319 | Artificial Intelligence (AI) in Digital Marketing Management | 3 |
| MKTG 407 | Marketing Research | 3 |
| Select one of the following: | 3 | |
| Web Analytics | ||
| Marketing Insights | ||
| Total Credit Hours | 15 | |
- *
A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses.
For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University.